Live
On-demand
Custom Content
Audio Matching
Watermark
How Asound Works
Asound is a passive measurement solution that captures individual engagement with media, implemented through an app/SDK installed on the panelist's device or a dedicated device at the panelist's househould.
Data Collection Methods
Asound utilizes advanced fingerprinting and watermarking techniques to gather data and generate insights on media consumption habits.
Fingerprinting
Fingerprinting is a process of identifying an audio signal by extracting its unique characteristics and creating a digital fingerprint that can be used to identify the audio signal. The fingerprint used by Asound is non-reversible, ensuring maximum privacy for the collected audio data.
Asound uses fingerprinting to identify exposure to specific audio content that was fingerprinted in a similar way, ahead of time or in real-time.
Watermarking
Watermarking is a method used to embed imperceptible signals into audio content to track its distribution or usage. Asound employs watermarking technology to mark audio content for identification and tracking purposes.
The watermark searching process occurs entirely on the panelist's device, ensuring that no audio is uploaded to external servers. This approach maximizes privacy for the panelists while allowing Asound to gather valuable data on media consumption habits.
Device Compatibility
Asound is designed to run on a variety of devices and operating systems, providing a seamless experience across platforms. The app is compatible with Android and iOS devices, including smartphones and tablets. Utilizing a multi-platform approach, Asound shares the same code base across different operating systems, ensuring consistent behavior.
The application and its SDK supports a minimal version requirement of Android 8 and iOS 13, ensuring compatibility with a wide range of devices.
Privacy and Security
Asound is designed with privacy and security in mind, ensuring that panelists' data is protected at all times. The application is designed to collect audio data in a passive manner, ensuring that the panelist's regular device usage is not affected. The collected audio data is processed locally on the panelist's device and is not uploaded to external servers. As a result, the panelist's privacy is protected, and their data remains secure.Asound is designed to comply with privacy regulations. The application is designed to collect audio data in a manner that is compliant with these regulations, ensuring that panelists' data is protected and secure.
Privacy and Security
Asound is designed with privacy and security in mind, ensuring that panelists' data is protected at all times. The application is designed to collect audio data in a passive manner, ensuring that the panelist's regular device usage is not affected. The collected audio data is processed locally on the panelist's device and is not uploaded to external servers. As a result, the panelist's privacy is protected, and their data remains secure.
Asound is designed to comply with privacy regulations. The application is designed to collect audio data in a manner that is compliant with these regulations, ensuring that panelists' data is protected and secure.
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Why Asound
Asound provides a deep understanding of panelist viewing habits with it's innovative approach. It provides detailed metadata such as attention levels during content exposure, location, movement, and activity. On Android devices, Asound also tracks app usage and browsing history, offering a comprehensive view of panelist behavior.
Asound captures media exposure from the device on which it runs and from any nearby sources, including other personal devices or big screens, in a passive and non-intrusive way, in and out of the home. On Android it can even track headphone usage wirelessly or with wired accessories, without additional hardware.
Asound offers a cost-effective solution by leveraging the panelist's personal device, eliminating the need for purchasing dedicated measuring devices. Additionally, Asound's backend utilizes advanced cloud computing techniques, reducing computing expenses for matching processing.
With Asound, you unlock unparalleled insights into panelist behavior while optimizing costs and efficiency.